Terms & Conditions

1. About net21

net21 is a product operated by CANISMAJORIS21 SRL, a Romanian legal entity registered at Tudor Arghezi 15, Brașov, Romania. The net21 platform, accessible at net21.app, is a Software-as-a-Service (SaaS) offering that provides ecommerce brands with tools for analyzing their own customer base and for delivering personalized commercial campaigns to consumers in the net21 network. The platform is free to use while the net21 network is growing. By accessing or using the net21 platform in any manner, you agree to be bound by these Terms and Conditions, our Privacy Policy, and any other policies we publish. If you do not agree, you are not authorized to use the platform.

2. Definitions

• Platform: the net21 application and all associated services, accessible at net21.app
• Brand: any company, legal entity, or authorized individual registering as a provider of products or services
• Consumer: any natural person who holds an account on the net21 consumer portal or whose data has been processed as a result of purchases from partner brands
• Campaign: a commercial offer created by a brand, subject to net21 approval, and distributed to consumers in the net21 network who match the target audience chosen by the brand
• Closet: the section of the consumer portal where a consumer keeps their saved offers
• Reputation Score: the numerical indicator (0–100) reflecting a brand's history of compliance with platform policies

3. Brand Terms

3.1 Registration and Approval

Registration on the net21 platform is the first step of a process that includes verification and approval of the account. Until approval, the brand has access only to Settings and the Guide and cannot connect data sources or create campaigns; the same applies to a rejected account. An account created by installing the net21 app from the Shopify App Store is approved automatically; all other accounts are approved by the net21 team. net21 reserves the discretionary right to approve, reject, or revoke any brand account, without any obligation to provide a detailed explanation. Brands must provide accurate, complete, and up-to-date information. Providing false information constitutes grounds for immediate account suspension.

3.2 Connecting a Data Source

The features in the MY STORE section require connecting a data source. Shopify and WooCommerce are currently the available sources, through the authorized connection in the platform. By connecting, the brand: authorizes net21 to access order and customer data for the purposes described in these terms; confirms it has the right to authorize this access, including having informed its store customers about the transfer of data to third-party processors, in accordance with its own GDPR obligations; understands that the authorization can be revoked at any time from the store settings. A data source can be connected only once the account is approved. A brand may use the platform with no source connected at all: the NETWORK section works fully, and MY STORE simply stays empty.

3.3 Campaign Policy

All campaigns require prior net21 approval before being distributed to consumers. Review takes at most 5 business days. Campaigns may be rejected for: promoting illegal products, false or misleading claims, offensive or discriminatory language, phishing or fraud attempts, infringement of third-party intellectual property rights, or insufficient quality.

Approved campaigns are active for 7 calendar days from approval. Anti-spam rules apply: a consumer never receives the same offer twice; each consumer has a weekly offer limit (default 25, configurable up to a maximum of 25); brands cannot contact consumers directly.

3.4 Reputation Score

The reputation score reflects the share of a brand's reviewed campaigns that were approved. A campaign counts as reviewed once net21 has approved or rejected it; campaigns awaiting review are not counted. An expired or stopped campaign remains an approved campaign and continues to count in the brand's favour. The score is recalculated automatically after each review decision. Learning period: a brand's first 3 reviewed campaigns do not count towards the score; this period applies only once, when the account is new. The score is displayed and applied only once at least 3 campaigns count towards it. After reactivation from an automatic suspension, the score starts over: only campaigns reviewed after the reactivation count, and the minimum of 3 applies again.

The score is informational and does not block campaign creation. Policy is enforced through two distinct mechanisms. Waiting period after consecutive rejections: after 3 consecutive rejections of campaigns that count towards reputation, the brand cannot submit new campaigns for 7 days from the last rejection, and the restriction lifts automatically when that period ends; rejections during the learning period do not count, and after a fresh slate only rejections of campaigns reviewed after the reset count. Automatic suspension: if the score falls below 20 while at least 3 campaigns count towards it, the brand account is suspended automatically for 7 days and the brand is notified by email; the reason and the date and time of reactivation are shown in the account settings. When the 7 days end, the account is reactivated automatically. net21 may reactivate the account earlier, or convert the automatic suspension into a suspension without a set end date (section 9.2).

3.5 Prohibited Use for Brands

Brands expressly agree not to: use platform data to individually identify and contact consumers through external channels; extract or store consumer data in external databases; create false or misleading campaigns; use the platform for spam, phishing, or unfair commercial practices; attempt to circumvent the campaign approval system; share account credentials with unauthorized persons; use automated scripts to access the platform outside normal use. Violation of any prohibition constitutes grounds for immediate account suspension.

4. Consumer Terms

4.1 Creating a Consumer Account

Any natural person aged at least 18 years may create an account using a valid email address. By creating the account, the consumer confirms that they meet the minimum age requirement, that their information is accurate, and that they have read and accept these Terms and the Privacy Policy. If the email address already exists in the net21 database as a result of a partner brand's synchronization, the new account is automatically linked to the existing history. Order history on the platform originates exclusively from partner brands that have connected their stores; net21 does not collect purchase data from any other sources.

4.2 The Consumer Profile

The primary criterion determining which offers a consumer receives is the set of interests they explicitly declare in the Preferences section. In addition, net21 automatically builds and updates a preference profile based on the purchase data synchronized by partner brands; this profile is used for analytics that each brand sees exclusively about its own customers, and for the aggregate-level refinement of offer selection in the network, without individually identifying consumers to brands. Consumers do not view the internal values of their profile. Consumers control their profile through the explicit preferences in the Preferences section, by setting their weekly offer limit, and by requesting complete profile deletion.

4.3 Offers and Delivery Rules

• Uniqueness: a consumer never receives the same offer twice
• Weekly limit: default 25 offers per week, configurable up to a maximum of 25
• Duration: an offer is visible in For You for 7 days from delivery, then disappears automatically. If the campaign is stopped, its offers leave For You at once and stay in the Closet.
• Closet: offers saved by the consumer remain available in the Closet for 12 months from saving, or until the consumer removes them, even if the campaign's promotion has ended in the meantime
• Relevance: offers are selected based on the match between the consumer's profile and the campaign's target audience; net21 does not guarantee a specific number of offers
• Anonymization: the brand launching the campaign does not know the identity of the consumers who received the offer

4.4 Account Deletion

Consumers may request account deletion at any time, from Settings or by emailing hello@net21.app. Upon deletion: the preference profile is deleted immediately; all offers disappear from the interface; the account is deactivated within 24 hours and permanently deleted within 30 days; order history data from the connected source is anonymized.

5. net21 Responsibilities and Limitations

5.1 Commitments to Brands

• Reviewing all campaigns and providing a clear reason in case of rejection, within at most 5 business days
• Maintaining platform availability at a minimum of 99.0% (SLA), excluding planned maintenance announced 48 hours in advance
• Notifying brands at least 30 days before significant changes to features or to these Terms
• Protecting brand data in accordance with GDPR and the Privacy Policy

5.2 Commitments to Consumers

• Protection of personal data in accordance with GDPR and the Privacy Policy
• Rigorous enforcement of anti-spam rules (offer uniqueness, weekly limits, expiration)
• Anonymizing consumer identity from brands in all interactions
• Processing data deletion requests within at most 30 days
• Maintaining consumer control over profile and preferences

5.3 Limitation of Liability

net21 is not liable for: the quality, legality, or accuracy of the products and services promoted in campaigns; brand commercial losses resulting from rejected campaigns or from approved campaigns with poor performance; interruptions caused by third parties (Shopify, Clerk, Vercel, Resend); incorrect or fraudulent data provided by brands; consumer purchasing decisions; indirect losses, including loss of profit, loss of data, missed business opportunities, or reputational damage.

To the extent permitted by law, net21 is liable to a brand only for direct damage caused intentionally or through gross negligence.

6. Intellectual Property

The net21 platform, including the source code, design, user interface, algorithms, names, logo, documentation, and all other platform elements, is the exclusive property of CANISMAJORIS21 SRL, protected by copyright, trademark, and other applicable intellectual property laws. Users do not acquire any intellectual property rights by using the platform. Copying, modifying, distributing, selling, licensing, or commercially exploiting any component of the platform without net21's prior written consent is strictly prohibited.

Brands retain intellectual property rights over the content of their own campaigns and grant net21 a non-exclusive license to use this content for the purpose of providing the service. Aggregated and anonymized data generated by the activity of the net21 network is the property of CANISMAJORIS21 SRL.

7. Privacy and Data Protection

The processing of personal data by net21 is described in detail in the Privacy Policy, available at net21.app/privacy, which forms an integral part of these Terms and Conditions. By accepting these Terms, you confirm that you have read and understood the Privacy Policy.

8. Service and Terms Modifications

net21 may modify the platform's features or these terms of use. Significant changes: email notification at least 30 days in advance. Minor changes may be made without prior notice, with an update to the document date.

Continued use of the platform after the modifications take effect constitutes implicit acceptance. If you do not agree with the changes, you must stop using the platform and request account closure.

9. Suspension and Termination

9.1 Brand Account Closure at the Brand's Initiative

A brand may request account closure at any time, by emailing hello@net21.app. Upon closure: active campaigns are stopped; data synchronized from the connected source is anonymized and deleted per the retention policy (3 years from the last synchronization).

9.2 Brand Account Suspension or Closure by net21

net21 may suspend or close a brand account, with or without notice, in case of: violation of any provision of the Terms and Conditions; providing false information; fraud or illegal activity; complete inactivity for 12 consecutive months; requests from competent authorities. Such a suspension has no set end date, and only the net21 team can reactivate the account. A reputation score below 20 leads instead to an automatic suspension of 7 days, followed by automatic reactivation, as described in section 3.4. Upon any suspension, the brand is notified by email of the reason and, where applicable, the remediation steps, and the reason is shown in the account settings for as long as the suspension lasts. During any suspension, the brand can no longer create or run promotions (Promote In-App), but can still see its Performance results and the Network guide; it has no access to Email Marketing and Social Audiences, and the rest of the MY STORE section remains available. Campaigns stopped by a suspension do not resume after reactivation.

9.3 Consumer Account Deletion

Consumers may request account deletion at any time. The process and consequences are described in section 4.4. Accounts cannot be recovered after deletion.

10. Force Majeure

net21 is not liable for failure to fulfill its contractual obligations when such failure is caused by circumstances beyond the company's reasonable control, including but not limited to: natural disasters, earthquakes, floods, fires, acts of terrorism, military conflicts, acts of governmental authorities, pandemics, widespread power outages, large-scale cyberattacks, or failures of critical internet infrastructure.

11. Governing Law and Dispute Resolution

These Terms and Conditions are governed by Romanian law in force, including the Civil Code, Law no. 365/2002 on electronic commerce, Law no. 190/2018 on GDPR implementation measures, and any other applicable regulations.

Any dispute arising from or in connection with these Terms will first be addressed through amicable negotiation. If negotiation does not lead to a solution within 30 days of the dispute notification, the parties may resort to the competent courts of Brașov, Romania. EU users may also use the European Commission's Online Dispute Resolution (ODR) platform at ec.europa.eu/consumers/odr.

12. Final Provisions

• If any provision of these Terms is declared void or unenforceable, the remaining provisions remain in full force
• net21's failure to exercise any right provided in these Terms does not constitute a waiver of that right
• These Terms, together with the Privacy Policy, constitute the entire agreement between you and net21 regarding the use of the platform
• The Romanian language version of these Terms prevails in case of conflict with the English version

13. Contact

For any questions, complaints, or requests related to these Terms and Conditions: CANISMAJORIS21 SRL, Tudor Arghezi 15, Brașov, Romania, hello@net21.app, net21.app.

By using the net21 platform, you confirm that you have read, understood, and agree to these Terms and Conditions.